Brand Strategy
Ready to drink (RTD) Alcoholic beverage
BACKGROUND: Breezer has its global brans strategy redefined. It needed translation to the local context.
TASK: Conducted qualitative research all by myself and composed localised brand strategy in compliance to the global startegy |
Thai Energy Drink
BACKGROUND: Ranger was once a popular energy drink in Thailand. However, it had faded from the market for several years.
TASK: Revived its brand platform and make it relevant to consumers again. |